Price is always a big concern when purchasing a new or used vehicle. The cost of used vehicles really depends on the quality of the vehicle and the amount of miles on it. New vehicles are pricey, but Ford and Chevy often compete to get business. I can almost guarantee that if you tell the Ford dealer how much Chevy quoted you for a similar vehicle of theirs, they would meet or match the price. If they won't, you can go to another dealer, or ask for concessions to make the deal more attractive to you. In many areas such as price, speed, and safety, Chevy appears to have some catching up to do. One problem they have is they always seem to be following in the footsteps of Ford rather than introducing something new to attract new customers. While the age old debate between Ford and Chevy owners will continue on, it is important to base that decision on some solid facts. Just because your grand-daddy said that Ford was the best doesn't mean that they still are. And it certainly doesn't mean that Ford is better for the particular type of vehicle you are buying. You can find excellent information on Ford and Chevy comparisons in Consumer Reports, safety ratings, and various online resources. Make sure you look for unbiased information though or you will end up with nothing more than the opinion of the reader. As you can well guess, most reviewers are biased in a review like this. Safety ratings, MPG ratings and other figures are good things to look at when comparing. Don't forget though, that there can be a good deal of variation from model to model and from year to year. So it's very important to compare apples to apples. Don't try to compare a 2007 Ford Explorer to a 2003 Chevy Blazer.